In the overriding context of massive risk, leaders are faced with the tough decision of making ethically sound decisions. By acting with moral courage, leaders couple managerial decisions with ethical principles, bringing long-term benefits for the organization. Researchers proposed that leaders with moral courage will be seen as ethical role models by their followers, who as a result, will be increasingly motivated to replicate their behavior, ensuring they do the right thing for their organization in due time. Bandura’s Social learning theory has been deployed to explain the proposed theoretical framework. The theoretical framework of this study was tested by collecting data from the employees of education sector (Both Public and Private), all located within twin cities. Results indicated mediation effects of moral attentiveness and moderation of moral courage in the relationship of ethical leadership and helping behavior.

Keywords: Moral Attentiveness, Moral Courage, Ethical Leadership, Helping Behavior.