Drawing on marketing and psychometric paradigms, the purpose of this study was to investigate the differences in risk perception in online shopping between apparel and non-apparel internet buyers among Saudi consumers. A web-based survey was conducted to measure consumers’ perception of the six types of risk associated with both, apparel and non-apparel online shopping. Three hundred and nineteen responses were collected. Results showed significant differences in two risk dimensions between apparel internet buyers and non-apparel or (other products) buyers. Specifically, psychological and privacy risks are perceived higher for non-apparel buyers. Moreover, non-apparel internet buyers have higher aggregate degree of perceived risk towards apparel internet shopping.

Keywords: Consumer Behavior, Apparel, Risk Dimensions, Internet Shopping, Risk Perception.