Year 2013 , Volume  2, Issue 4, Part 2
1A Study of the Customer Shopping Behavior and Effective Factors on Building up Customer Loyalty
Pages: 1011-1024
Details (1215)
This research studies the customer shopping behavior and specifically effective tactics in causing customer loyalty. It also examines the customer satisfaction which is one of the influential factors on the customer shopping behavior. The statistical population is the customers of one of the Refah chain store in January 2013 in Isfahan city. The questionnaire tool has been utilized for collecting data in this research. The hypotheses have been testified by means of SPSS software program. The final result proved that the customer satisfaction is mostly correlated with customer loyalty and the product technical quality. Its operational value is mostly correlated with customer satisfaction. All the hypotheses about the effect of independent variables on dependent ones have been verified. Key Words: Shopping Behavior, Customer Loyalty, Customer Satisfaction.
2Can You Lead Effectively? An Analysis of the Leadership Styles of Four Generations of American Employees
Pages: 1025-1041
Details (1850)
The main purpose of this research is to determine the preferred leadership style(s) of the different generations of workers in the U.S. A sample population of 328 respondents in all four generations responded to 8 questions posed in a Survey conducted online using working adults taking a course in a graduate school. Responses indicate that preferred leadership styles differ significantly among the four generations. It is further noted that the greater the difference is in age groups the more significant the difference in leadership behavioral preferences. This is significant for managers in order for them to adapt their leadership styles for the specific generation of employee to be managed to gain the highest level of motivation and job performance. Key Words: Leadership, Employee Generation, Traditionalists, Boomers, Generation? x?, generation? y?.
3The Efficiency of Innovative Marketing Information System: An Empirical Study of Tourism Industry of Pakistan
Pages: 1042-1056
Details (1553)
An empirical study is conducted to explore the Innovative Marketing Information System in Tourism industry of Pakistan. The study is very beneficial for Hotels, fast food restaurants, tourist resorts, picnic spots and other areas of the sector to measure to what extent Innovative MKIS is efficient and effective. How much Innovative MKIS is contributing to the increase profitability and market value of tourism and can enhance performance of this sector by Innovative MKIS in Pakistan. The study was conducted to identify the importance of procedural improvements of Innovative MKIS and to support the marketing staff. Furthermore, it will add value for customers with product knowledge and help the business organizations to customers preferences and market response. IT based Innovative MKIS efficiency is measured on bases of four models proposed as organizational efficiency proportions by Gounaris, Panigyrakis and Chatzipanagiotou. Key Words: Innovative MKIS, Tourism, Hotels, Restaurants, Fast Food Restaurants, Market Research System, Knowledge Sharing, Innovation Management, Market.
4Threshold Model of Gold Price Market on the Two Stock Market Returns? Influence: Empirical Study of Thailand and Malaysian Markets
Pages: 1057-1064
Details (1026)
Used the algorithm method of computer program, the empirical results show that the dynamic conditional correlation (DCC) and the bivariate asymmetric IGARCH (1, 2) model is appropriate in evaluating the relationship of the Thailand?s and the Malaysian?s stock markets. The empirical result also indicates that the Thailand?s and the Malaysian?s stock markets is a positive relation. The average estimation value of correlation coefficient equals to 0.4781, which implies that the two stock markets is synchronized influence. Besides, the empirical result also shows that the Thailand?s and the Malaysian?s stock markets do have an asymmetrical effect, and the variation risk of the Thailand?s and Malaysian?s stock market returns receives the influence of the gold market. Under the good news, the gold price market affects the variation risk of the Malaysian?s stock market. And gold price market also affects the variation risk of the Thailand?s stock market. Key Words: Stock Market Return, Gold Price, Asymmetric Effect, Bivariate IGARCH Model.
5A Study of the Correlation Between Leisure Benefits and Behavioral Intentions ?Using Bantou Arts and Cultural Village as an Example
Pages: 1065-1074
Details (1034)
The main purposes of this study are to investigate the difference in the leisure benefits and behavioral intentions of visitors to Bantou Arts and Cultural Village, and to further investigate the correlation between leisure benefits and behavioral intentions. This study selected the visitors of the Bantou Arts and Cultural Village as research subjects. A total of 450 questionnaires were distributed, and 407 valid samples were retrieved, for a valid return rate of 90%. The data were analyzed with t-test, one-way ANOVA, and canonical correlation analysis. The results indicated that: 1) there is no gender difference in leisure benefits of visitors to Bantou Arts and Cultural Village; 2) there is no difference in behavioral intentions among visitors of different occupations to Bantou Arts and Cultural Village; 3) there is a difference in behavioral intentions among visitors of different ages to Bantou Arts and Cultural Village, and the purchase intentions of those aged 40~50 is higher than that of those under 20; 4) there is correlation between visitors? leisure benefits and behavioral intentions, suggesting that the higher the visitors? leisure benefits, the higher their behavioral intention. Key Words: Leisure benefits, Behavioral Intention, Bantou Arts and Culture.
6Congruency Between Information Professionals and Users Readiness Attributes, and the Digital Information Environment: A Mixed Approach Investigation
Pages: 1075-1084
Details (1029)
This study investigates the extent to which information professionals and users readiness attributes are congruent with the digital information environment. The Facebook was used to form a focus group of twenty information professionals from different academic libraries and resource learning centers in Oman. A questionnaire was distributed to 237 students from high schools in Muscat District, Oman. Data collected through the focus group were analyzed using thematic categories. SPSS was applied to analyze the questionnaires. Information professionals were willing to play an active role in the digital information environment if their organizations offered them opportunities to gain more training and rehabilitation to upgrade their readiness attributes. Students had favorable attitudes towards the use of ICT for general purposes and social communication. Information professionals need to be involved in organizational strategies and policies to update their readiness attributes and to match their thinking and actions with the overall organizational goals and strategies. They should be motivated through all available incentives and career opportunities to inspire them to act and achieve. Users should be directed towards better investment of their IT skills. Thus, they would not be addicted to the use of the Internet for only social purposes, but also to correlate their readiness attributes with the continuously changeable digital information environment; more behavioral and systematic orientation is required. Key Words: Digital users readiness, digital information environment, information professionals and digitization, information values, professional competencies and skills, professional genes.
7Relationships of Non-Monetary Incentives, Job Satisfaction and Employee Job Performance
Pages: 1085-1091
Details (1682)
The objective of the paper is to present the theoretical and empirical evidences conceptually regarding the relationships between non-monetary incentives and job satisfaction in influencing job performance. The paper discusses direct linear relationship between non-monetray incentives and job satisfaction as independent variables and job performance as dependent variable. The study used theoretical and empirical studies to support the hypotheses that non-monetary incentives and job satisfaction influence job performance. The study proposes that non-monetary incentives and job satisfaction significantly and positively influence job performance particularly when a variety of non-monetary incentives are used among satisfied employees in an organization. Key Words: Non-Monetary Incentives, Job Satisfaction, Job Performance, Recognition, Relationships.
8To Recognize Cultural Diversity that Influences Knowledge Sharing in an Organization
Pages: 1092-1100
Details (1865)
This paper investigates the effects of cultural diversity on the business communications i.e., knowledge sharing and working relations. Workforce that is sensitive to multicultural aspects of an organization is now essential for knowledge sharing. In today?s world, a diverse work force is required in international and multinational organizations, which cannot rely on just limited managers and experts with multicultural knowledge and skills. Managing diversity in an organization is a challenge to succeed in the business word. The researcher collected the data from the different organization s in Islamabad and used data analysis to provide recommendations and finalize conclusion. Key Words: Cultural Diversity; Knowledge Sharing; Working Relations.
9Determinants of Post Implementation Success of ERP In Tunisian Companies: An Empirical Study of The Moderating Role of The Technical Fit
Pages: 1101-1112
Details (1085)
Studies on Enterprise Resource Planning system (ERP) are many, but few of them dealt with the postimplementation stage. The aim of this paper is to identify the determinants that affect the post implementation success (PIS) of ERP and check for the moderating effect of the variable technical fit on this relationship. Data are collected through a questionnaire of 47 Tunisian companies that have already implemented an ERP system for at least two years. The collected data are processed using SPSS 18 software. Given the nature of the variables, we chose the simple linear regression to test our research hypotheses. The results of the survey indicate a significant relationship between PIS of ERP and the following critical success factors (CSFs): Top management support, organizational fit, and external support. However user involvement has no statistically significant effect on the PIS of ERP. On the other hand, we were able to point to the effect of the mediator variable technical fit. Key Words: Top management support, organizational fit, external support, user involvement, post implementation success of ERP, Tunisian Companies.
10Nation Branding, Intellectual Property Rights and Economic Development Nexus: A Prescriptive Approach
Pages: 1113-1119
Details (1088)
The discovery of interrelationship among intellectual Property Rights (IPRs), Nation Branding (NB) and Economic Development (ED) is a recent phenomenon which highlights non-material aspects of a country as a consistent source of economic development. The importance of human and intellectual capital and increasing shares of services in global market are becoming emerging phenomena worldwide. This paper highlights the interrelationship among IPRs, NB and ED to reveal the role of the non-material and nonconventional dimensions such IPRs and NB in Economic development. Brand? is a useful summary of the intangible competitive assets of a country: its vision, its genius, its distinctive character, its people, and its promise to the marketplace. These are the factors which, when aligned around a clear strategy, give it sustainable competitive advantage. Finding of the study suggests that there may be various reasons of ineffective relationship between intangible assets of poorer countries and economic growth of the country, but brand theory suggests that lacking a powerful strategy for deploying a productive and harmonized way is the major reason. Key Words: Nation Branding, Intellectual Property Rights, Economic Development, Interrelationship.